It all starts with an idea.

At the core of every project is an idea. It's usually pretty basic. It's usually pretty blurry. But it's always a vision of something much greater.

Ideas are great but strategy and planning is where the magic happens.

Every idea comes with a vision of greatness, but each also comes with a unique array of challenges that stand in the way of the idea reaching fruition. These challenges must undergo thorough exploration and analysis if they are to be overcome.

Then comes design and execution, where the idea starts to take shape.

This part is exciting. The pieces start to come together. The idea becomes visual, tangible and interactive. You can see the strategy begin to play out.

And finally, the idea comes to life.

A good product is born. A mere vision has become a reality. And its' solid foundation and strong personality give it the means to grow and flourish.